What does Da Nang say about the 'destructive price' of 4-star hotel rooms for only 300,000 VND?

Within the framework of the HorecFex hotel and restaurant forum currently taking place, leaders of the Da Nang tourism industry said that the phenomenon of dumping room prices during the low season is not common but is only a strategy of each establishment.

Da Nang City Tourism Center - Photo: KL

Questioning the leaders of the Tourism Association, Department of Culture, Sports and Tourism of Da Nang City at the HorecFex forum discussion program at Ariyana International Convention Palace on the morning of August 27, a representative of an accommodation facility said that recently, during the low season, there has been a phenomenon of some hotels launching almost "destructive" prices.

Luxury hotel but price per night only 300 - 400 thousand dong

"Is a 3 or 4 star hotel that only charges 300,000 VND per night considered dumping?" - a representative of an accommodation facility asked.

Responding to this concern, Chairman of the Da Nang City Tourism Association Cao Tri Dung said this phenomenon only occurs at a few isolated establishments.

For a long time, the Da Nang tourism industry has had strategies to adjust and improve the market by creating a playground for accommodation businesses. Businesses are invited to join the association, receive communication, and agree on development strategies.

However, according to Mr. Dung, the actual number of members of the association still accounts for a very small percentage of the thousands of accommodation establishments in Da Nang.

"Currently, the price threshold for accommodation is adjusted by supply and demand. Each unit has its own calculations and strategies. The law does not stipulate how much each room must be sold for. People sell it for 300,000 VND, but even if it is only 1,000 VND per night, they will accept it," said Mr. Dung.

Businesses participating in discussions at HorecFex - Photo: BD

The Chairman of the Da Nang Tourism Association also said that in some ways, selling at low prices in 3-4 star accommodation areas also creates a media effect for Da Nang City.

According to Mr. Tan Van Vuong, Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City, the prices of accommodation rooms, services, etc. must be declared through software. Any unit that sells at a price different from the announced number will be punished.

"Tourist establishments must sell at the listed price, publicly. The announced room price of 2 million VND/night, but selling at a lower or higher price, will be punished," said Mr. Vuong.

Businesses share experiences selling services through online platforms

In addition to the story of accommodation prices, at the HorecFex Da Nang discussion session on the morning of August 27, businesses also mentioned some recent developments in the Da Nang tourism service industry such as the phenomenon of restaurants "self-proclaimed" to be qualified to welcome Muslim tourists (Halal), the fact that some businesses in Da Nang have not yet fully exploited the power of online room sales platforms...

Mr. Tan Van Vuong said that currently, the Department of Culture, Sports and Tourism of Da Nang is working with the Department of Industry and Trade and wards and communes to handle facilities that do not meet the requirements, but still claim to be capable of welcoming Halal guests.

Da Nang City is also conducting a comprehensive research project on Halal to develop policies and strategies to attract important visitors from Middle Eastern countries.

Tourists visit Cam Thanh coconut forest - Photo: BD

Many businesses said that digital products and services are currently sold a lot through platforms such as Booking, Traveloka, Klook...

Besides the effectiveness, some units also believe that cooperation with online service providers is still limited. Many international platforms do not have representative offices in Vietnam; many businesses are not yet fully aware of the benefits of these globally popular platforms.... In addition, customers also face risks when booking rooms, services...

Mr. Nguyen Duc Quynh - Chairman of HorecFex Vietnam - said that organizing a large-scale meeting space for businesses at HorecFex Vietnam is one of the solutions to discuss and share business experiences; helping large and small businesses interact with each other to promote exploitation channels from platforms.

Horecfex 2025 Exhibition and Forum was held in Da Nang on August 26 and 27. The second time it was held, the largest specialized event in the hotel, restaurant, food/coffee industry in the country, bringing together 3,500 businesses and hundreds of tourism experts specializing in technology.

Within the framework of the forum, businesses also brought to the event space the latest technologies and services, closely following the trend of applying artificial intelligence to serve the tourism industry.

Thai Ba Dung

Source: https://tuoitre.vn/da-nang-noi-gi-viec-ban-gia-huy-diet-phong-khach-san-4-sao-chi-300-000-dong-20250827122728472.htm