The US Department of Justice has just made recommendations about Google's business operations in the search field, which could be broken up as an antitrust measure.
The US is considering measures to curb Google's monopoly in the Internet search market. (Source: seroundtable) |
Proposed remedies to “prevent and restrain monopolies” could include contract requirements and prohibitions; non-discriminatory product provisions; data and interoperability requirements; and structural requirements, according to the Justice Department.
The ministry is also considering behavioral and structural remedies to prevent Google from using products such as Chrome, Play and Android to give its search engine and search-related products an advantage over rivals or new players.
In addition, the US agency proposed limiting or banning default agreements and “other revenue-sharing agreements related to search and related products.”
This could include deals for Google's placement on iPhones and Samsung devices, for which Google is paying billions of dollars a year. One solution is to allow users to choose between different search engines.
Earlier in August, a US judge ruled that Google holds a monopoly in the search engine market.
The ruling stems from a 2020 government lawsuit that accused Google of maintaining a large market share by creating strong barriers to competitors, creating a feedback loop that perpetuates its dominance.
According to legal experts, the most likely scenario is that the court will order Google to cancel some of its exclusive agreements like the one with Apple. A breakup of Google seems less likely.
Source: https://baoquocte.vn/google-co-the-bi-chia-tach-de-chong-doc-quyen-289808.html
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