'Made in Saigon' preserves old brands

In the past, in many Southern families' houses, there were utensils and dishes such as Lucky brand thermoses for boiling water from the Binh Thuy Crystal Company, fried noodles made from dried noodles from the Tom Cang or Ga Trong brands of the Sam Hoa Company in Cho Lon, Larue beer bottles from the BGI company - the oldest beer company in Vietnam (established in Saigon in 1875), Kim Cuong milk boxes with the image of stage artist Kim Cuong from the Foremost milk company, Con Meo elixirs produced by the Nam Duong Industrial Food Enterprise, jewelry made by Kim Hung or Viet Tan shops...

Advertisement for a gold shop in Saigon more than 5 decades ago, collected and introduced in the book Made in Saigon

Readers will see again the logos and brand images of these products in the book, alongside many images, brands, and advertisements of handicraft products, pharmaceuticals, household appliances, jewelry, architectural sculptures, books, newspapers, cultural products, businesses, and other services.

A series of images with vivid Vietnamese-English bilingual explanations help today's readers visualize production and business activities in Saigon - Gia Dinh - Cho Lon, as well as how to apply technical achievements to produce consumer goods to serve life.

Journalist Pham Cong Luan is a familiar name to many generations of readers, author of works such as The Little Boy of That Son, The Flying Phoenix Road, If I Know a Hundred Years Is Limited... Over the past decade, Pham Cong Luan has also left his mark in the hearts of readers with well-written, valuable cultural research books about Saigon - Ho Chi Minh City such as Saigon - Stories of the Streets' Life, Saigon - The Taste of the Old Spring Newspapers, Saigon - Looking Back at a Hundred Years, There Was a Time in Cho Lon...

Made in Saigon (published jointly by Phuong Nam Book and National Culture Publishing House) by Pham Cong Luan continues to record a bygone era of Saigon, contributing a small part to the preservation of valuable documents of the past.

Source: https://thanhnien.vn/made-in-sai-gon-luu-giu-thuong-hieu-xua-185250210221112979.htm