Specifically, the 2024 Ho Chi Minh City River Festival was honored with the Gold Award in the Art, Entertainment & Public Festival category. The second Gold Award was the opening art program "Legendary Train" honored in the Cultural Event category.
Strategic imprint on building new tourism products
On September 27, the Ho Chi Minh City Department of Tourism announced that the above award ceremony will be held solemnly on October 10 in Portugal. This is not only the pride of Ho Chi Minh City, but also a special milestone, making the festival one of the few events in Vietnam to receive two prestigious international awards at the same time.
The Ho Chi Minh City Department of Tourism added that, through 22 times of organization, IBA 2025 attracted more than 3,800 nominations from 78 countries and territories with the competition of thousands of organizations, businesses, corporations, brands and leading agencies worldwide.
The IBA competition entries were evaluated by the Jury based on many strict criteria. In particular, the River Festival received high praise for both its strategic vision and its strong spreading effect; standing out as a pioneering model that harmoniously combines heritage, tourism and economic development.
Launched in 2023, the Ho Chi Minh City River Festival was initiated as a strategic mark of the Ho Chi Minh City Department of Tourism to honor cultural and historical values and build a brand of a river city rich in identity.
In particular, the highlight of the Festival was the opening musical with the theme "The Legendary Train" which recreated the journey from a small trading port to a modern metropolis, where rivers and canals always play a central role in trade and culture.
With its impressive scale, inspiring storytelling and diverse range of activities, the riverside urban identity of Ho Chi Minh City has become the leading cultural and commercial convergence point in the region.
The Ho Chi Minh City Department of Tourism emphasized that this victory not only affirms the strategic steps, professionalism and efficiency in developing new tourism products of the City, but also contributes to enhancing the image of Ho Chi Minh City as a leading cultural and festival tourism destination in the region.
A strong boost for tourism and the economy
According to the Ho Chi Minh City Department of Tourism, the Ho Chi Minh City River Festival 2024 is not only an event to honor heritage, but also a driving force to promote the economy and culture and affirm the city's position as a dynamic, creative, and unique destination.
Specifically, the festival marked its success through record numbers of more than 4.5 million participants, the total number of visitors to the City during the festival reached over 1.3 million, including 121,000 international visitors.
In particular, tourism revenue is estimated at 4,250 billion VND, accommodation room capacity in the city center increased by 20% compared to normal days. Waterway tourism businesses also recorded an average growth of 20% during the festival and continued to maintain at 25-40% thereafter.
In addition, many famous tourist attractions of the City have achieved remarkable growth. Typically, Cu Chi Tunnels increased by 423%, Ho Chi Minh Museum increased by 103%...
According to the Ho Chi Minh City Department of Tourism, the victory of the Ho Chi Minh City River Festival with two Gold awards at IBA 2025 will be the driving force for the City's tourism industry to continue writing the story of creating new products in the journey of integration and affirming Vietnam's position on the international tourism map.
From the cultural and historical flow, the City has created a festival with contemporary vitality, a unique cultural product with innovative ideas, connecting the community and promoting the image of Ho Chi Minh City in the integration process. Contributing practically to the goal of stimulating tourism and promoting the City's economic development.
This year, the Ho Chi Minh City River Festival is scheduled to take place from November 29 to December 31 at many locations across the city. The event promises to bring a bustling, colorful festival picture with a series of unique cultural, artistic and sports activities...
Source: https://baovanhoa.vn/du-lich/mot-le-hoi-cua-tphcm-gianh-cu-dup-giai-thuong-oscar-ve-kinh-te-170674.html
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