Many OCOP products are sold strongly during the holidays.

During the April 30 - May 1 holiday, Thanh Hoa City and some district-level units organized exhibitions and introduced OCOP products and opened many sales points in tourist areas and spots to meet the shopping needs of OCOP products of people and tourists. Thanks to investment in production, improving quality and design, the province's OCOP products have attracted the attention and choice of consumers inside and outside the province.

As a typical OCOP product, a famous brand associated with the Thanh Hoa region, therefore, on holidays and Tet, nem chua is always chosen by people and tourists as a gift and used a lot, especially reputable products, certified by specialized agencies for quality.

During the holidays, Thanh Lan Nem Chua production facility, village 6, Nga Lien commune (Nga Son) has attracted more workers and increased production to meet market demand.

Mr. Tran Van Phong, Owner of Thanh Lan sour sausage production facility, Nga Lien commune (Nga Son).

It is known that during the April 30 - May 1 holiday this year, through consumer channels such as direct sales at stores, participation in fairs, exhibitions and online sales, Thanh Lan Nem Chua facility produces about 800 Nem Thinh and nearly 10,000 Nem Chua every day to supply the market, an increase of 80% compared to normal days.

During this year's holiday, Thanh Hoa City organized the Thanh Hoa - Hoi An City Cultural Week with many special activities. In particular, organizing an area to display and sell OCOP products is one of the highlights contributing to introducing and promoting typical products of Thanh Hoa province to people and tourists from all over the world. At the same time, strengthening trade cooperation and exchanges, expanding production and business for production entities.

With a variety of types, OCOP products displayed and sold at the Thanh Hoa City - Hoi An City Cultural Week impressed visitors with their quality and design. At the same time, they met the needs of shopping and using OCOP products of people and tourists.

Ms. Quach Thi Anh, Head of the Huong Que Natural Herbal Cooperative (Thuong Xuan).

Thanh Hoa province currently has nearly 500 OCOP products belonging to many different groups of goods, of which the most concentrated are food, herbal, handicraft products... These are goods that both serve the daily needs of people and can be given as gifts for tourists.

To meet the needs of consumers and tourists, since the beginning of April, businesses, cooperatives, and households producing OCOP products have proactively prepared production conditions to ensure a large supply of products to the market.

During the April 30 - May 1 holiday this year, the Provincial New Rural Area Coordination Office and localities also connected with tourist attractions and fairs inside and outside the province to build booths to display and sell OCOP products to promote and stimulate product consumption.

During the long holiday, OCOP entities participated in many promotional, exhibition and investment promotion activities. In addition, Thanh Hoa province's tourism industry has developed strongly, attracting a large number of tourists to visit and relax. Thanks to that, during this holiday, the consumption output of Thanh Hoa province's products increased by 50 - 60% or more compared to normal days and increased by 30% compared to the same period in 2023. In particular, some product groups with large consumption, such as: nem chua, seafood products, vegetables, fruits, handicrafts...

The strong increase in market consumption has affirmed the brand and increased the competitiveness of Thanh Hoa province's OCOP products in domestic and foreign markets.

Le Hoa

Source: https://baothanhhoa.vn/nhieu-san-pham-ocop-tieu-thu-manh-trong-dip-nghi-le-213012.htm