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Pop Mart makes a miracle: Stock price increases 368%, reaches international level with 'blind bag'

Báo Tuổi TrẻBáo Tuổi Trẻ21/12/2024

Pop Mart, the Chinese collectible toy company, has become a global phenomenon with an impressive 368% stock growth in 2024.


Pop Mart làm nên kỳ tích: Cổ phiếu tăng 368%, vươn tầm quốc tế - Ảnh 1.

Pop Mart is said to be gradually becoming a global brand - Photo: AFP

Pop Mart, a Chinese company that produces and distributes collectible toys, has become the country's hottest growing company, with its stock value increasing 368% this year, surpassing most members of the MSCI China stock index, the South China Morning Post reported on December 20.

The company also outpaced international rivals such as Walt Disney and Sanrio, Hello Kitty's parent company, in terms of stock growth.

In the third quarter of this year, Pop Mart reported domestic sales increased by at least 55% compared to the same period last year, while revenue from foreign markets skyrocketed more than 400%.

"Pop Mart is almost the first domestic Chinese consumer brand that can achieve such great success in the global market.

This boom comes from the way the company attracts consumers with unique products and eye-catching designs, instead of relying on price," said Dustin Wei, an analyst at Morgan Stanley.

Founded in 2010, Pop Mart sells its dolls in blind boxes, meaning that the consumer doesn’t know which character is inside until they open it. This gives shoppers a sense of excitement and suspense when purchasing the brand’s products.

The toys typically retail from 69 yuan ($9.50), while larger limited edition items can sell for several thousand yuan.

With more than 92 physical stores and more than 160 vending machines in countries around the world as of June, Pop Mart expects global sales to account for half of the company's total revenue by 2025 as it expands into North American and European markets.

Despite its success, Pop Mart faces significant challenges going forward. Analysts warn that while the company is growing strongly, the intellectual property toy market can be fiercely competitive and cyclical.

“The competition in the Chinese market is fierce. When there is an opportunity to make money, everyone rushes in,” said Shuyan Feng, director of investment management at Huatai Asset Management (Hong Kong).

However, with more than 39 million registered members in China and a repurchase rate of up to 43.9%, Pop Mart still shows its ability to maintain strong appeal, especially in its home country.

On TikTok, the hashtag #popmart has been used in more than 667,000 posts. As many as 1.8 million users follow the company's official account on this social network.

“The hunt for the item you want is very addictive,” said one frequent Pop Mart toy shopper. “I hope to visit more Pop Mart stores around the world. So far I have shopped at Pop Mart in Italy, France, the UK, Korea and Japan.”

With constant development, Pop Mart is on the way to affirm itself as a global brand, at the same time creating a new fever in the toy industry.



Source: https://tuoitre.vn/pop-mart-lap-ky-tich-co-phieu-tang-368-vuon-tam-quoc-te-voi-tui-mu-20241221115318913.htm

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