Promoting Dong Nai culture on digital platforms

People's Artist Dong Thi Que Anh has made dozens of music videos, serving people inside and outside the province on social networking platforms. Photo: My Ny

They tell old stories, recreate traditional culture, music , cuisine, handicraft villages... on digital platforms. Each video, article, each application is like a small flame that contributes to enriching identity, "extending" the image of Dong Nai closer to the domestic and international community.

When digital platforms become "stages" for promoting culture

At the age of over 70, folk artist Pham Lo (residing in Tran Bien ward) is still diligently recording and introducing traditional folk music and reformed opera on his personal YouTube channel. Although his hair is gray and his hands are slow, his eyes still shine brightly every time he holds the instrument and sings ancient songs.

Not only stopping at performing, artist Pham Lo also compiled CD and DVD curriculum and gave online instructions via Zoom, Facebook, and YouTube. His classes have no blackboards or chalk, but resound with the sounds of instruments and songs from many students from provinces and cities, even overseas Vietnamese - people who love folk art and want to learn to preserve the soul of the nation.

Folk artist Pham Lo shared: “I not only want to preserve the original music, but also want to pass on the love for amateur music to the next generation. Teaching amateur music, reformed opera or introducing amateur music on the internet is virtual, but the emotions and passion are real. Thanks to that, the artistic spirit of amateur music is spread widely.”

People's Artist Dong Thi Que Anh is also one of the typical faces spreading Dong Nai culture on digital platforms. As Director of Dong Nai Art Theater, People's Artist Que Anh constantly innovates to bring Cai Luong and other traditional performing arts closer to the public, especially the youth.

Her personal YouTube channel named Dong Que Anh regularly introduces new MVs every week and every month, attracting tens of thousands of views, comments and over 114 thousand subscribers. At the end of June 2025, she won the silver button for her YouTube channel. In addition, her Facebook channel regularly updates images, videos of excerpts, reformed opera plays and many music and dance programs, from traditional songs to modern music, contributing to promoting Dong Nai arts to domestic and international audiences.
out of province

In addition to famous artists and artisans, many young people in Dong Nai living and working in many provinces and cities across the country are also pioneering the use of digital platforms as a tool to promote local culture in a close, modern and creative way. Among them are Ms. Ka Ngoc Huong and Ka Tuyen (Ta Lai commune) who introduce the culture, tourism and cuisine of the Ma people to people and tourists through specific actions, through videos and real images on Facebook and TikTok.

In the field of contemporary performing arts, young faces such as: Artist Tran Trung (working at the Center for Music Talent Development under the Ho Chi Minh City Conservatory of Music) with videos of performing the Dan Bau with modern arrangements, combined with artists playing guitar, piano or electronic beats, widely released on Spotify and Apple Music platforms; or the story of Dan Tranh artist Dinh Thi Thuong Huyen, lecturer at the Ho Chi Minh City Conservatory of Music, founder and leader of the Dan Tranh class at the Thanh Am Viet Music Center... also actively inspire the community who wants to learn and stick with traditional musical instruments.

According to cultural researchers, in order for the transmission of cultural fire on digital platforms to develop and spread widely, in addition to the efforts of individual artists, artisans, and young content creators, the supporting role of the government, the cultural sector, and social organizations is also extremely important. Investing in digital infrastructure, providing technical support, organizing training courses, orienting content, connecting with experts, etc. are factors that help spread Dong Nai's cultural values sustainably and in the right direction.

“Bridging” traditional culture with modern audiences

No longer confined to traditional stages or ceremonial performance frameworks, artists, individuals and units in the province are increasingly proactive in "transforming" themselves in the digital space to become lively "bridges" between traditional culture and modern audiences. The common point easily seen in those who spread the flame of culture on the basis of the spirit of dedication and creativity to serve the public. They not only preserve the old, but also know how to renew and breathe modern life into traditional values, helping Dong Nai's identity become more accessible and easier to accept.

Master Phan Dinh Dung, Folk Arts Department (Dong Nai Literature and Arts Association), who has spent many years researching and surveying the cultural life of the South in general and Dong Nai in particular, said: Digital transformation is not only a tool, but also a great opportunity for traditional culture to be revived, properly understood and loved again. Those who are actively working on cyberspace with the role of spreading the flame of culture and art are the important "bridge" between the past and the present, between Dong Nai and the world.

My Ny

Source: https://baodongnai.com.vn/dong-nai-cuoi-tuan/202508/quang-ba-van-hoa-dong-nai-tren-nen-tang-so-75626f6/