Introducing and promoting OCOP products of Cu Nam Clean Medicinal Plant Production and Agricultural Business Cooperative. -Photo: T.Long
Colorful picture of OCOP
Mr. Nguyen Quoc Tuan, Deputy Chief of the Office for New Rural Coordination, Deputy Head of the Department of Economic Cooperation and Rural Development of the province, said: Quang Tri province currently has 373 OCOP products, of which 3 products meet 5-star standards, including Quang Thuy wooden chopsticks of the Cooperative (HTX) producing and trading Quang Thuy wooden chopsticks; Khe Sanh Coffee of Khe Sanh Agricultural Cooperative and health protection food Cao Ca Gai Leo of An Xuan Organic Medicinal Materials Company Limited; in addition, there are 77 products that meet 4-star standards.
The OCOP program opens up a large “playground”, demonstrating the diversity of potentials and strengths of agricultural products and specialties of localities and regions. If exploited appropriately and effectively, it will have a positive impact on income, employment and life for people, contributing to increasing the value of local products, expanding production scale and building brands, creating trust for domestic and foreign customers.
Starting in 2018, Cu Nam Clean Medicinal Plant Production and Agricultural Business Cooperative, chaired by Ms. Nguyen Thi Giang as Chairman of the Board of Directors and Director, has established the brand "Thanh Binh Medicinal Plants" with 9 OCOP products supplied to the market, including 4 key 4-star products deeply processed from indigenous medicinal plants such as Solanum procumbens, Gymnema sylvestre, Vằng tea, pennywort, Piper lolot, ginger, turmeric... To improve productivity and output, the Cooperative continuously invests in machinery, expands factories, applies modern science and technology to production, forming a closed production chain from growing raw materials, manufacturing, packaging products to promoting and consuming products.
Tuan Linh Clean Mushroom Production and Agricultural Business Cooperative, one of the strong brands in the province with OCOP products specializing in edible mushrooms, medicinal mushrooms, and medicinal plants. Among the 13 products meeting 3-star and 4-star OCOP standards of the Cooperative, 1 product is recognized as a national typical rural industrial product (CNNTTB), 1 CNTTB product of the Central Highlands region.
According to Mr. Nguyen Quoc Huong, Chairman of the Board of Directors and Director of Tuan Linh Clean Mushroom Production and Agricultural Business Cooperative, maintaining production must be associated with building and enhancing the brand of OCOP products. In addition to the efforts of OCOP entities, it is necessary to have orientation and support from the government, relevant functional agencies and the product distribution and consumption system... thereby contributing to spreading the value of OCOP products.
An Nong Company Limited with its chain of clean agricultural products stores has become an address for distributing and promoting OCOP products in the market for many years. Ms. Le Thi Thanh Thuy, Director of the company, shared: An Nong is committed to continuing to select typical agricultural products of Quang Tri province to introduce to customers. Products introduced in the An Nong store system must be products that ensure quality, food hygiene and safety; beautiful packaging designs, and environmentally friendly. In particular, these OCOP products must have a clear origin.
“Over the past 8 years of implementing the national program “One Commune One Product”, the Provincial People’s Committee and the Department of Agriculture and Environment have had many support policies for OCOP entities and OCOP products, from supporting training and improving skills for workers; investing in equipment, machinery, and technology; supporting packaging printing, product brand registration to trade promotion, introducing on e-commerce platforms, expanding domestic and international markets... Thereby, contributing to spreading the value of OCOP products”, Mr. Nguyen Quoc Tuan, Deputy Chief of the Office of New Rural Coordination, Deputy Head of the Provincial Department of Economic Cooperation and Rural Development, shared more. |
Need to change production thinking
The newly formed Quang Tri province has created a larger market for OCOP products. However, OCOP products are still facing major challenges, such as: the problem of counterfeit goods, fake goods, and poor quality goods; consumers are increasingly more demanding in their choices; production lines are gradually becoming outdated; raw material areas are narrowing; high-quality labor resources are still lacking...
Processing dried sweet potato products at Linh Hue Company Limited, Dong Thuan ward. -Photo: T.Long
Mr. Ly Minh Luyen, Chairman of the Quang Tri Agricultural, Forestry and Fishery Production and Export Association, said: “Currently, 50 member organizations of the association are closely linked together, helping each other in production and business. Besides the motto of “doing real, producing real, with real heart, real goods, real products”, the association regularly recommends that member enterprises and cooperatives quickly change their thinking to adapt to the new environment, in which the issue of transparency in raw material sources, production processes, trademark registration, origin of goods... must be put first”.
Director of Cu Nam Clean Medicinal Plant Production and Agricultural Business Cooperative Nguyen Thi Giang expressed: “When the market expands, the cooperative faces a number of challenges, the biggest of which is expanding the clean raw material area. Currently, the cooperative has only planned a raw material area of about 12 hectares, which is not commensurate with the production scale.”
Mr. Nguyen Quoc Huong, Chairman of the Board of Directors and Director of Tuan Linh Clean Mushroom Production and Agricultural Business Cooperative, shared: “The current product consumption market has changed compared to before, traditional markets are gradually shrinking; e-commerce and e-trading platforms are on the rise, requiring OCOP entities to change in investment in human resource development, digital transformation, switching to e-transactions, promoting brands and OCOP products in cyberspace”.
Ngo Thanh Long
Source: https://baoquangtri.vn/san-pham-ocop-san-choi-lon-thach-thuc-nhieu-195631.htm
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