Global smartwatch market share picture

(Dan Tri) - According to a report from market research firm Counterpoint Research, the number of smart watches shipped globally in the first quarter decreased by 2% compared to the same period last year.

The decline in the smartwatch market was affected by weak purchasing power in India. At the same time, the production of Apple Watch also decreased sharply, dragging the whole market down.

In the first quarter, Apple maintained its leading position in the global smartwatch market (Photo: CNet).

Despite the decline in sales, Apple still maintained its leading position in the global market. Specifically, the number of Apple Watch shipped in the first quarter accounted for 20% of the market share, down 9% compared to the same period in 2024.

Huawei and Xiaomi ranked second (16% market share) and third (10% market share) respectively. Sales of the two Chinese tech giants increased sharply by 53% compared to the same period last year. According to Counterpoint Research , this success comes from a diversified product strategy and a focus on the low-cost segment.

Meanwhile, Samsung ranked fourth globally with a 7% market share. Samsung's shipments fell 18% year-on-year in 2024. In fifth place was the Imoo brand with a 7% market share.

"The Chinese market grew 37% year-on-year. This was driven by strong performance from brands such as Huawei, Imoo and Xiaomi.

These brands are not only consolidating their position in the domestic market, but are also gaining traction in the international market,” said Anshika Jain, senior analyst at Counterpoint Research .

According to experts, the global smartwatch market is witnessing a significant change in consumer shopping trends.

Consumers are willing to pay more for devices that offer better features and last longer. The $100-$200 price segment has seen a 21% growth in shipments.

Users increasingly tend to choose to buy high-end smart watches (Photo: The Anh).

“The kids smartwatch segment continues to witness significant growth globally. The Imoo brand has maintained its leadership position due to its affordable and feature-rich products,” said Balbir Singh, a researcher at Counterpoint Research .

The smartwatch market is expected to gradually recover and grow slightly by around 3% in 2025. This recovery is driven by new features such as AI and next-generation health sensors.

“Consumers are increasingly prioritizing health tracking features and long-term value. This trend is pushing the market towards higher-end products,” Jain said.

Source: https://dantri.com.vn/cong-nghe/buc-tranh-thi-phan-dong-ho-thong-minh-toan-cau-20250708000411104.htm