By the end of 2023, Apple officially surpassed Samsung to become the most popular smartphone brand. The Korean giant was forced to have a strong response with the flagship Galaxy S24 series.

galaxy phones more disappointing than iphones in some aspects as samsung chair urges ai blitzwebp.jpeg
Samsung president says Galaxy series disappoints compared to iPhone in terms of "thinking for consumers".

However, it was revealed that Samsung chairman Lee Jae-yong, during a high-level meeting in early January 2024 with the group's leaders, expressed dissatisfaction with the "innovations" of the S24 series.

Recently, Samsung has also been criticized for its lack of innovation in products and its strategy of "gradual upgrade". Meanwhile, Chinese phone companies have shown more flexibility with products with high specifications but at prices equivalent to, or even lower than, the Galaxy series.

The Korean conglomerate has hired a Mercedes expert to take on the role of Galaxy design chief. Rumors suggest that the Galaxy S25 will have fundamental design changes compared to the S24, S23 and S22.

Sammyfans , citing news.naver , reported that at the meeting, Chairman Lee played a pre-prepared video , which included the thoughts and wishes of Samsung users towards the company. The video is said to have compared Samsung with its competitors.

The head of South Korea’s largest technology conglomerate stressed that the company must think from the customer’s perspective. According to gizChina.it , Mr. Lee told his subordinates that, in this respect, “Galaxy smartphones are more disappointing than iPhones.”

At the same time, he asked the division's executive presidents to optimize and deliver the services users most desire, such as generative AI and other technology trends.

Before the S25 launch, Samsung is expected to release new flip phone models around July this year.

Unboxing Samsung Galaxy S24 Ultra: What's different from the Galaxy S23 Ultra? The Galaxy S24 Ultra, just introduced by Samsung, has a square design and a completely flat screen compared to its predecessor, the Galaxy S23 Ultra.