Opportunity to lead new consumption trends in the F&B industry

Exhibition 2 — Vietfood & Beverage – Propack Hanoi 2025 Exhibition is expected to gather about 400 participating booths.

Following the great success of the exhibition in Ho Chi Minh City in August 2025 with the largest scale ever, the 11th International Food and Beverage Exhibition in Hanoi (Vietfood & Beverage - Propack Hanoi 2025) will take place from November 5 - 8 at the ICE International Exhibition Center in Hanoi. The event is organized by Vinexad Company, with the support of many prestigious industry associations.

With an exhibition area of 6,500m², gathering 400 booths of 350 businesses from 10 countries and territories, the event continues to affirm its position as the leading prestigious trade exhibition in the F&B and processing and packaging technology industry in Vietnam.

By participating in Vietfood & Beverage - Propack Vietnam 2025 in Hanoi, businesses will have the opportunity to connect directly with thousands of potential customers, distributors, importers and retail systems, thereby effectively expanding market share.

This is also an opportunity to promote new products and technologies to the right target audience, helping to increase competitive advantage in the market.

While the Ho Chi Minh City market has grown strongly and is somewhat saturated, the F&B market in the North, especially in Hanoi, is witnessing a steady growth rate with increasingly diverse and demanding consumer demand in terms of quality. With a large population, increasing income and high health awareness, consumers here tend to prioritize products with clear origins, international standards and new experiences, especially imported products or products with international elements.

In that context, the exhibition promises to bring outstanding value in enhancing brand awareness in the Northern region - the most vibrant and potential consumer market in the country.

Through the exhibition, businesses can expand cooperation with F&B chains, supermarkets, restaurants and hotels, and strategic raw material suppliers.

Participating in the event also helps businesses grasp sustainable development trends, advanced and environmentally friendly processing and packaging technology, and keep up with global trends.

The organizers believe that the exhibition is not only a place to display products, but also a strategic bridge to help businesses break through, expand market share and conquer consumers in the North; at the same time, it will bring opportunities for businesses to take the lead in new consumer trends and expand the market in a sustainable way, keeping up with the movement of the global F&B industry.

In particular, on the occasion of the 50th anniversary of the establishment of Vietnam - Germany diplomatic relations, within the framework of the visit and working in Vietnam, the Thuringia state business delegation will attend the exhibition, with the desire to promote connection and cooperation between businesses of the two sides.

F&B is becoming one of the most dynamically developing sectors of the Vietnamese economy. According to the Vietnam Food Business Market Report 2024 conducted by iPOS.vn and Nestlé Professional, the industry's revenue in 2024 will reach about VND 688,800 billion, an increase of 16.6% compared to 2023, with about 323,010 stores, an increase of 1.8% over the same period.

It is forecasted that in 2025, if factors such as domestic spending, exports and consumption trends continue to be favorable, the whole industry will continue to grow by about 9.6%.

Source: https://daibieunhandan.vn/co-hoi-don-dau-xu-huong-tieu-dung-moi-trong-nganh-fb-10387898.html