Connecting trust, spreading the value of Vietnamese products

After more than a decade of implementation, the campaign "Vietnamese people prioritize using Vietnamese goods" has gradually permeated the socio-economic life of the province, contributing to promoting domestic production, improving the competitiveness of Vietnamese enterprises and changing people's consumption awareness. However, in the context of increasingly fierce integration and competition as today, improving the effectiveness of the campaign requires strong innovation in the way of doing things, especially attaching responsibility to all levels, sectors, enterprises and consumers.

Businesses introduce Vietnamese products to consumers - Photo: TL

Implementing the campaign since 2009, the Provincial Steering Committee has continuously innovated the content and forms of propaganda, bringing Vietnamese goods closer to the people, especially in rural, mountainous and remote areas. Through fairs and markets bringing Vietnamese goods to rural areas, and programs connecting supply and demand, many Vietnamese agricultural products, food and consumer goods have gradually affirmed their quality and position in the local market.

Enterprises in the province are increasingly focusing on investing in technology, improving product designs and quality, and building brands. Many OCOP products of Quang Tri have won over consumers inside and outside the province. People have also gradually formed the habit of prioritizing Vietnamese products with good quality and clear origin. Through the implementation of the campaign, consumer awareness has had positive changes. Vietnamese goods markets in rural areas have been warmly welcomed.

This is an opportunity to visit, shop, and access quality products produced by domestic enterprises. From there, people have the opportunity to compare the quality of domestic goods with foreign goods of the same type to gradually change the mindset of preferring foreign goods, forming the habit of consuming goods produced by domestic enterprises. Especially in the context of economic recession, industrial production is facing many difficulties, prioritizing the use of Vietnamese goods is an action "beneficial to the country, beneficial to the family", demonstrating the responsibility and patriotism of each citizen.

Despite achieving many remarkable results, the implementation of the Campaign in Quang Tri still has some shortcomings and limitations. The work of guiding, inspecting and urging the implementation of the Campaign in some sectors and localities is still not proactive, inflexible, and has not promptly advised on the development and promulgation of mechanisms, policies and criteria for the implementation of the Campaign.

Some mechanisms and policies are not really transparent, administrative procedures are still cumbersome, causing difficulties for production and business activities, increasing costs and reducing the competitiveness of enterprises' products in the market. In addition, market management, customs, taxes, and the fight against smuggled goods, counterfeit goods, and goods that do not ensure food hygiene and safety still have many shortcomings. Investigation and statistics on sales indicators and the proportion of Vietnamese goods (market share of Vietnamese goods) in markets and supermarkets as a basis for assessing the impact of the campaign have not been carried out due to lack of funding. Some enterprises have not promoted their roles and responsibilities in producing quality products and services at reasonable prices to meet the needs of consumers.

Faced with that situation, in the coming time, the province will deploy many more synchronous and drastic solutions so that the campaign can be implemented more effectively, contributing to spreading the value of Vietnamese goods to consumers. In particular, it is important to promote extensive propaganda and education among the people on the will of self-reliance, national pride; and build a consumer culture of the Vietnamese people. The forms of propaganda and mobilization must be diverse, rich, flexible, regular and continuous to impact and transform the awareness and ideology of all people towards the campaign.

At the same time, mobilize, encourage and support small and medium enterprises to produce Vietnamese goods, promote Vietnamese goods, brands and products, produce many high-quality and highly competitive Vietnamese goods, meeting domestic consumption and export needs. Have preferential policies to support enterprises to produce, distribute and consume Vietnamese goods in the area. Develop regulations to prioritize the use of domestic equipment, supplies, raw materials and services for the construction of socio-economic infrastructure works. Increase the ability to consume Vietnamese goods and products.

Trade promotion, creating more opportunities to access the market for Vietnamese products and goods, gradually building the brand of Vietnamese goods and enterprises will be promoted. Strengthening forms of propaganda and promotion to prioritize the use of Vietnamese goods. Along with that, the province will maintain and improve the effectiveness of meetings and dialogues with enterprises to promptly exchange information, remove obstacles and difficulties in investment, production and business activities of enterprises. Strengthening the work of linking enterprises and entrepreneurs...

The campaign “Vietnamese people prioritize using Vietnamese goods” is not simply a consumer choice but also an expression of patriotism and national self-reliance. With the drastic participation of the entire political system, business community and people, Quang Tri can improve the effectiveness of the campaign, not only for economic benefits but also for sustainable development and local autonomy in the integration period.

Thanh Le

Source: https://baoquangtri.vn/gan-ket-niem-tin-lan-toa-gia-tri-hang-viet-nam-194625.htm