Genesis X Gran Equator: Off-road SUV challenges Mercedes G-Class

Genesis is considering a luxury off-road SUV based on the X Gran Equator concept, featuring 24-inch beadlock wheels, high ground clearance, roof rails, and four separate sunroofs; likely not pure electric, using a 3.5-liter V-6 or hybrid. Release date: unknown.

At the “Investor Day 2025” event in New York (USA), Mr. José Muñoz - Chairman and CEO of Hyundai Motor Group - confirmed that Genesis is developing new flagship models, including an off-road SUV directly inspired by the X Gran Equator concept model launched earlier this year. This is positioned as Genesis's most premium SUV, aiming for a “different and memorable” experience, aiming to compete directly in the luxury off-road SUV group - where the Mercedes-Benz G-Class has long held an advantage.

Genesis revealed some key technical/practical details: 24-inch beadlock wheels, high ground clearance, roof rails, and especially a configuration of four separate sunroofs for each seating position instead of a conventional panoramic sunroof. Notably, the company suggested that this model “will likely not be pure electric,” possibly using the existing 3.5-liter V-6 engine or a hybrid configuration. Launch date and mass production plans: unknown.

1) Introduction (Lead): background, technical/design highlights

Genesis’ announcement of a flagship-level off-road SUV suggests an ambition to expand its product range into the luxury off-road segment, which requires a unique design philosophy and engineering solutions focused on durability and off-road performance. The few details from the X Gran Equator concept provide clear indications of the engineering priorities: large 24-inch beadlock wheels for increased off-road tire safety, high ground clearance, and a roof structure that supports luggage/tools with rails.

2) Exterior: design language, size, competitor comparison

On the exterior, the X Gran Equator emphasizes off-road practicality: 24-inch beadlock wheels, high ground clearance and roof rails. Beadlock wheels are a rare detail on a mainstream commercial vehicle, usually associated with vehicles with a strong off-road orientation. The 24-inch wheel size shows Genesis' strong visual proportions, but tire size, ground clearance and approach/departure angle parameters have not yet been announced.

The overall design is “strongly SUV-like” according to the company’s description, but the dimensions (L x W x H, wheelbase) and aerodynamic details: unknown. If put into production, the model is expected to be on the same level as the Mercedes-Benz G-Class in terms of positioning. The core elements for comparison – chassis platform, suspension, differential lock, terrain mode – are currently not available from Genesis.

Genesis's concept SUV. Photo: Motor1

It's possible that Genesis' new concept SUV won't be a pure electric vehicle. Photo: Motor1

Illustration photo.

Illustration photo.

3) Interior & comfort: materials, screens, connections, space

Interior details are currently limited to four sunroofs, each with its own window for each passenger. This approach differs from the more common panoramic sunroof, which focuses on the natural light experience for each seat. Other components such as dashboard layout, materials, screen size, infotainment/connectivity system, seat configuration and rear seat space/cargo capacity: unknown.

4) Engine & performance: specifications, driving experience, 0–100, consumption

Genesis says the X-Gran Equator-based SUV is unlikely to be a pure electric vehicle. The two options being discussed are the company’s existing 3.5-liter V-6 or a hybrid powertrain. Power (hp/kW), torque (Nm), transmission type (8-speed AT/CVT/DCT), drivetrain (FWD/RWD/AWD), suspension, brakes, and tires: all have not been announced.

With an off-road focus, the presence of 24-inch beadlock rims shows the appropriate tire orientation and optimal durability when operating at low pressure. However, the throttle pedal/steering wheel response, 0-100 km/h acceleration or fuel consumption (standard measurement): unknown.

Parameter	Value
Engine	3.5-liter V-6 (expected) / Hybrid (expected)
Capacity	unknown (hp/kW @ rpm)
Torque	unknown (Nm @ rpm)
Gear	unknown (8-speed AT/CVT/DCT)
Drive	Unknown (FWD/RWD/AWD)
0–100 km/h	unknown(s)
Consume	unknown (l/100km – measurement standard)

5) Safety: active/passive, ADAS, NCAP standard

There is currently no information about the active/passive safety package or ADAS (advanced driver assistance systems) for this SUV. Independent safety rating (NCAP): unknown.

6) Price & Version: Configuration, Competitor Comparison, Ownership Value

Genesis has not announced the launch date, version configuration or price. Based on the "highest" positioning of the Genesis SUV range, the model, if commercialized, will compete with the Mercedes-Benz G-Class in terms of customer base and value. However, any comparison of ownership costs, standard/optional equipment at this time: no data available.

7) Conclusion: Concise pros/cons

• Pros: Clear off-road orientation (24-inch beadlock, high ground clearance, roof rails); unique experience with four separate sunroofs; likely to use 3.5-liter V-6 or hybrid suitable for the transition period.
• Cons: Lacks all core specs (power, torque, transmission, drivetrain); interior, ADAS, and safety unknown; release date and price yet to be announced.

Add context

In addition to the aforementioned off-road SUV, Genesis has also revealed other projects: a G90 coupe (rumored to be based on the X Gran Coupe concept) and a high-performance electric sedan with more than 1,000 horsepower, positioned to compete directly with the Porsche Taycan. This signals a roadmap to expand the product range at both ends – electric performance and luxury off-road.

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