Trade, connect and spread products of Tien land

DNO - On the morning of September 7, at Thanh Binh commune, the Trade and Connection Festival for Female Entrepreneurs of Tien land organized by the Quang Nam Association of Female Entrepreneurs took place enthusiastically and effectively.

The program gathered more than 20 female entrepreneurs in the city and many members of regional branches, creating a space for exchange, product display and rich and practical connection between supply and demand.

Female entrepreneurs share, introduce products and connect with each other. Photo: PHAN VINH

Diverse products of Tien land

From early morning, Phuoc Ky An Company's booth stood out in the display area due to its neat display and the depth of each product.

Jars of honey, turmeric starch, tea buds, Tien Phuoc wild pepper… are delicately packaged, imbued with the breath of the semi-mountainous region. Each product is a story of the land, of the Tien women who are persistently preserving the identity and creating value from their homeland.

Ms. Nguyen Thi Ngoc Nga, Deputy Director of Phuoc Ky An Company Limited shared: "Participating in the festival, besides introducing products, the unit hopes to find long-term connections. Specialties such as guava tea, turmeric essence or honey are all crystallized from Tien Phuoc forest land. If there are more outputs and connections, not only my business but also farmers here will have more opportunities to develop."

Local agricultural products and specialties of Tien land are of interest to customers and are purchased. Photo: PHAN VINH

According to records, there are more than 10 units participating in displaying products at the mini fair area, most of which are enterprises and business households owned by women. In addition to typical products of Tien land such as pepper, honey, there are also the appearance of deeply processed agricultural products such as: banana snacks, jackfruit snacks, herbal tea, essential oils, natural cosmetics...

Standing out among them is the Dat Quang Green Agriculture Cooperative from Lanh Ngoc commune, with a diverse booth of deeply processed products such as: young ginger balls from the fairyland on the hillside, crispy dried jackfruit, guava leaf tea, ginger tea...

All products are produced in a closed process, ensuring food hygiene and safety, meeting the current green consumption trend.

Products imbued with the identity of the land of the Fairies are displayed at the festival. Photo: PHAN VINH

Ms. Pham Thi Ngoc Uyen, Vice President of the Quang Nam Women Entrepreneurs Association in charge of the Tien Phuoc area, said: "This is an opportunity for the Tien Phuoc Women Entrepreneurs Association to demonstrate the solidarity and creativity of women in the highlands."

This event is not only an opportunity for female entrepreneurs in the area to meet and share production and business experiences, but also opens up opportunities for local specialties and products with regional identities to be widely introduced to friends and partners everywhere, acting as a "connecting market", supporting the journey of economic development led by women.

Spreading local identity

According to Ms. Nguy Nhu Thi Bich Tram, Head of the Quang Nam Women Entrepreneurs Association, the Trade and Connection Festival for Women Entrepreneurs is a regular activity, held in rotation in many areas across the city.

After the success in Tra My commune last month, the program continued to choose Thanh Binh commune as the destination, to create conditions for members in the western part of the city to have more playgrounds to connect, exchange and introduce products.

Ms. Tram said: "The Association always aims to connect trade between regions, promote regional economic development, spread the value of local products, and at the same time create a healthy, joyful and useful cultural playground for women."

In the coming time, the program will continue to be held in rotation in many other localities of Tam Ky city, Hoi An or Que Son, Nui Thanh, Hiep Duc, Ha Lam, Duy Xuyen districts (former Quang Nam province) ... to expand the scope of connection, arouse the entrepreneurial spirit in the female entrepreneur community and contribute to enhancing the value of local agricultural products and specialties.

In each destination, the Association proactively surveys the actual organizational conditions, listens to the wishes of grassroots members, chooses the appropriate time and form of activities, ensuring effective connection, saving costs but still spreading the spirit of solidarity, sharing and companionship.

"Thanks to the smooth coordination and proactive spirit from the grassroots, many connection sessions in recent times have created positive effects, contributing to supporting the consumption of dozens of OCOP product lines and local specialties, while opening up new directions for agricultural start-up projects led by women," Ms. Tram affirmed.

One of the emotional highlights of the festival was the folk dance exchange program, with the participation of 22 teams from clubs across the city. Each performance had its own color, from traditional folk to vibrant modern, demonstrating the spirit of physical training and community bonding that the female business members are persistently pursuing.

Source: https://baodanang.vn/giao-thuong-ket-noi-va-lan-toa-san-pham-xu-tien-3301266.html