Spread the campaign "Vietnamese people prioritize using Vietnamese products"

In recent times, departments, branches, sectors, the Fatherland Front and mass organizations have actively and effectively implemented the campaign "Vietnamese people prioritize using Vietnamese goods". Efforts from many sides have contributed to supporting goods produced in the province and the country and improving the competitiveness of enterprises. The campaign has really spread widely and received much attention and positive response from a large number of enterprises as well as people in the province.

Spread the campaign

The Provincial Steering Committee for "Vietnamese People Prioritize Using Vietnamese Goods" inspected the production and consumption of Quang Tri specialty products - Photo: NP

To spread this campaign to consumers, opening up opportunities for businesses in the province to promote their brands, boost production, business and consumption of Vietnamese products, members of the Provincial Campaign Steering Committee have implemented many activities to accompany businesses in connecting and consuming products, bringing high-quality Vietnamese products to consumers.

In 2022 and 2023, the Department of Industry and Trade has advised the Provincial People's Committee to approve the provincial trade promotion program budget for 21 projects with a total budget of 6,435 billion VND. In particular, the Department has presided over the implementation of tasks and projects to support brand building to improve and develop a number of typical agricultural products, OCOP of the province; organized the provincial business delegation to participate in conferences connecting trade, connecting supply and demand of goods in provinces and cities in the country; organized activities to connect OCOP products of the province to bring into the supermarket system, modern retail chain stores; implemented the Project to innovate the business method of consuming agricultural products...

Thereby, it has built a product consumption supply chain, promoted business cooperation contracts, distribution and consumption of local products, supported sustainable connections between production and processing enterprises and supermarkets, stores introducing typical agricultural products, OCOP and modern retail stores in the province and outside the province.

Director of Co.opmart Dong Ha Supermarket Dang Tu Minh San said: "Currently, in the items and products of the unit, Vietnamese goods always account for over 90% with over 16,000 items and are trusted and prioritized by consumers.

The supermarket also facilitates the sale of many typical and key products of the province and displays them in one location to help consumers easily choose local goods such as: Trieu Phong clean rice; peanut butter, baby cooking oil, black sesame cooking oil, peanut oil (SUPER GREEN); turmeric starch; bitter melon tea, An Xuan Solanum procumbens tea; Vietgap rice, Sepon organic rice... All products sold at the supermarket are quality controlled right from the beginning, ensuring compliance with standards and regulations.

In addition, the Department of Agriculture and Rural Development has also directed the effective implementation of the OCOP program. Up to now, the whole province has 115 OCOP products, of which 42 products have achieved 4 stars, 73 products have achieved 3 stars.

Among the 58 OCOP entities, there are 16 enterprises, 16 cooperatives, 4 cooperative groups and 22 production and business households. OCOP products have made progress in quality, diversified in designs and packaging, ensuring conditions and regulations on stamps, labels and traceability of products. In 2023 alone, 82 product ideas were registered for OCOP certification; of which 52 were new product ideas, 27 products were registered for re-evaluation and 3 products were registered for upgrading and 6-7 more cooperatives registered to participate in the OCOP program.

The Department of Agriculture and Rural Development coordinates with the Department of Industry and Trade, the Provincial Investment, Trade and Tourism Promotion Center, the Provincial Post Office and related units to organize many trade promotion activities for OCOP products. Up to now, over 95% of OCOP products have participated in e-commerce platforms.

In order to improve the effectiveness of the implementation of the campaign, in the coming time, members of the Provincial Steering Committee, Steering Committees of districts, towns and cities need to continue to thoroughly grasp and widely disseminate the action program to implement Directive 03-CT/TW of the Secretariat on strengthening the Party's leadership of the campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation. Innovate and diversify propaganda methods, aiming to change the mindset of "prioritizing using Vietnamese goods" to "trusting using Vietnamese goods".

Focus on supporting the development and improvement of the quality of OCOP products, promoting them so that consumers understand and trust the products; promote the application of information technology in product promotion, especially online sales, develop e-commerce in harmony with traditional distribution channels; strengthen state management of goods, resolutely and strictly handle violations of product quality, smuggled goods, and counterfeit goods to strengthen consumers' trust in Vietnamese goods.

In addition, departments, branches, and localities need to coordinate to strengthen inspection, examination, and strictly handle violations in the production, trading, and distribution of counterfeit goods, goods that violate intellectual property rights, poor quality goods, and goods that do not ensure food safety in the area; promptly receive and handle information reflecting issues related to products and enterprises; regularly commend and reward enterprises, organizations, and individuals in the province, Quang Tri people in other provinces, and abroad whose products, goods, and services are trusted by Vietnamese people or have many achievements in implementing the campaign "Vietnamese people prioritize using Vietnamese goods".

The participation of enterprises has helped Vietnamese goods become more and more widely known. From familiarity and closeness, it has become trust; many consumers choose Vietnamese goods as number 1 in their personal and family shopping baskets.

This shows that consumer awareness has changed, not only is there a movement for Vietnamese people to prioritize using Vietnamese products, but now Vietnamese products have become an indispensable choice for Vietnamese consumers.

In addition, the implementation of the "Vietnamese people prioritize using Vietnamese goods" campaign in the new situation with the campaigns and patriotic emulation movements of the Front and its member organizations contributes to mobilizing people of all walks of life to compete in creativity, practice thrift, promote and introduce Quang Tri products and goods and enterprises and production establishments in the province with products, goods and services favored by consumers.

Not only orienting consumption and developing the market, CVĐ also contributes significantly to promoting production, improving the competitiveness of enterprises and production establishments, contributing to promoting the socio-economic development of the province.

Ngoc Lan

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