LG promotes green living campaign with young users

To kick off the campaign, LG collaborated with The Coffee House to launch the Northwest Green Tea drink collection honoring Vietnamese agricultural products and reusable Green Cups. This is the first step in the "Better Choices Make a Better World" campaign.

LG has just cooperated with The Coffee House to promote green living campaign with young users.

Conveying the message "Choose for a better life", the campaign inspires and accompanies Millennials and Gen Z to be more proactive in choosing to improve the quality of life for themselves, their communities and the environment - from choosing healthy drinks to building a smart life with LG's technological innovations.

The collection includes 4 unique products: Green Tea Latte, Green Tea with Black Sugar, Frosty Green Tea Iced Blended Tea, and Snow Iced Mango Green Tea, now available at The Coffee House chain stores nationwide.

With high-quality PP5 material and the ability to withstand heat up to 120 degrees Celsius, the Green Cup is like a message from the two brands about the habit of using reusable materials, aiming for a healthier lifestyle starting from small actions every day. In addition, with a beautiful design, the Green Cup is also a collectible product for those who support a green lifestyle.

This year, a series of activities under the "Better Choices Make a Better World" campaign will be deployed by LG and The Coffee House in many aspects, from social networks to a series of events in Ho Chi Minh City and Hanoi , such as the Better Day Festival, which offers the opportunity to experience LG's technological innovations for smart living, the "Scan Green Cup, Receive Healthy Gifts" challenge with virtual reality (AR) filter, and many other activities will be introduced in the near future.

As a brand that always aims to further implement corporate social responsibility, focusing on sustainable development, LG has a product portfolio of more than 20 technology devices, from home appliances to information technology solutions designed to be environmentally friendly and energy-saving.

LG's technological innovations such as the InstaView refrigerator that reduces cold air loss, the LG Styler smart clothing care cabinet that helps clothes last longer, and energy-saving air purification solutions... are close to the young generation of users who have a balanced and sustainable lifestyle.

Source link: https://thanhnien.vn/lg-day-manh-chien-dich-song-xanh-cung-nguoi-dung-tre-185230804153120755.htm