Many brands compete to stimulate demand on the occasion of the 80th anniversary of National Day, September 2nd

The 80th anniversary of the August Revolution and National Day on September 2nd became the "golden time" for businesses and brands to launch sales campaigns. Since the end of July, the atmosphere of stimulating shopping has spread from shopping malls to retail stores.

Patriotic-themed T-shirt stall at a shop on Ba Trieu Street, Hanoi .

In the fashion field, Canifa is one of the brands that early joined the race to stimulate demand following the 80th National Day. The brand's "Patriotism from the Cradle" collection attracted attention because of its diversity for many ages, with prices ranging from 169,000-299,000 VND/product. The company also launched a 20-30% discount program for group orders and a patriotic-themed mini game to attract customers.

A representative of the Canifa brand said that the campaign was the result of months of preparation, with the main products being T-shirts, scarves, hats, and caps in the red color of the national flag. Most of the collection is available for pre-order.

"Although it does not fully reflect actual revenue, the number of pre-orders shows signs of high growth, especially in the context of the whole country moving towards a series of activities to celebrate the 80th anniversary of National Day," said a Canifa representative.

Similarly, many other brands such as BOO, Coolmate, Yody, Lamer... also launched patriotic-themed collections with the main product being T-shirts. For example, in early August, Coolmate launched the collection "Freedom to Rise" with some discounts and free shipping for minimum orders.

In the jewelry sector, Phu Quy Gold and Gemstone Group also launched a silver bar version commemorating the 80th anniversary of National Day, September 2, weighing 5 taels. The company said that on the day of opening orders, all 9,999 silver bars were ordered by customers. Previously, the silver bar version commemorating the 50th anniversary of national reunification was also favored by many customers and was sold out within the first few days of opening for sale.

Meanwhile, many supermarket chains and retail stores have also quickly taken advantage of the golden time to stimulate consumption. For example, at Aeon Mall and Vincom Shopping Centers, fashion and accessory booths responding to this holiday are decorated eye-catchingly and located conveniently to attract customers.

Or on streets like Hang Bong, Hang Gai, Phu Doan, souvenir shops become more crowded and bustling on weekends near the festival. The space in the shops is brightly decorated with products bearing the mark and identity of Vietnam, attracting many locals and international tourists to buy.

Ms. Thu Huyen, in Cua Nam ward, expressed her excitement because she had just bought her family "uniform" shirts with red flags and yellow stars to participate in a series of events celebrating the 80th anniversary of National Day. She said that compared to previous years, this Grand Ceremony brought many sacred and respectful emotions and was also an opportunity for her to spread her love for the country to her children.

With many activities to celebrate National Day, Hanoi is expected to welcome a sudden increase in visitors from the Central, Southern and international regions. Ms. Ngoc Toan, the owner of a souvenir shop, said that in addition to products sold year-round (T-shirts, flags, hats), she has imported many souvenirs such as: Fans, key chains, notebooks, paintings... printed with the national flag.

"Since the end of July until now, customers' purchasing power for these products has increased about 20% compared to last month, in which red flag t-shirts with yellow stars are the most popular," she shared.

Some foreign tourists visit souvenir shops in Hanoi's Old Quarter during the celebration.

Manufacturers also do not miss the opportunity to sell products in response to the country's Great Holiday. Ms. Thu Huong, Director of a Garment Company based in Truong Thi Ward, Ninh Binh Province, said that the number of orders for sewing clothes in response to the National Day celebration has increased sharply since the end of July, forcing the company's entire factory to operate at full capacity. Most of the staff and workers have to work overtime to deliver on time.

In addition to regular customers, many new customers also actively place orders, focusing on two products: free-size T-shirts and family T-shirts. Most of the products are printed with yellow letters and images of the national flag, conical hats, historical relics or S-shaped maps in diverse styles.

"Shirts priced at 100,000-200,000 VND are easily accessible to many consumer segments. There are big brands ordering thousands of shirts to celebrate this special holiday," said Ms. Huong.

Explaining the appeal of products bearing national symbols, a representative of the Canifa fashion brand said that 2025 will mark strong consumer demand for this type of product, because there are two major holidays celebrating the 50th anniversary of the Liberation of the South - National Reunification and the 80th anniversary of National Day on September 2.

According to her, the difference between this year’s products and previous September 2nd holidays lies in the combination of emotions and practical applications. For families with young children and young people, simple, easy-to-coordinate designs help them flexibly use them in many different situations, from everyday life to major holidays. For international tourists, products such as T-shirts, hats or handbags also become souvenirs bearing the mark of Vietnamese culture.

"This is a positive signal showing that people, especially young people, are increasingly proactive in expressing their love for the country through their daily fashion choices," said a Canifa representative.

According to VnExpress

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