Meaningful message behind the September 2nd gratitude gift for SHB customers

(Dan Tri) - Each gift has a special story for each recipient and SHB believes that when giving a gift that carries memories of the Fatherland, what is kept will be national pride, emotions and unforgettable attachment.

Gifts given, gratitude forever

During the days when the whole country celebrates the 80th anniversary of National Day, people not only immerse themselves in the festive atmosphere, but also receive special souvenirs, which symbolize unity and pride. Amidst the sea of ​​red flags with yellow stars fluttering all over the streets,SHB 's meaningful gifts of gratitude become simple but touching things for many people.

SHB's "Happiness is being Vietnamese" gratitude gift set on National Day (Photo: SHB).

Ms. Thanh H. (27 years old, office worker in Hanoi ) is one of the lucky customers to receive a special gift from SHB. She shared that initially, going to the transaction branch was just a normal job and she did not think she would receive such a meaningful gift.

“What a pleasant surprise!” - Ms. H. recounted - “When the bank staff warmly gave me a gift of a fan with beautiful colors and patterns including historical symbols from all over the country, I was really touched. Holding that gift in my hand, I was reminded of my roots, my Fatherland and the sacred meaning of National Day”.

An unforgettable impression of a National Day filled with pride and connection (Photo: SHB).

Not only was she happy to receive the gift, Ms. H. was also impressed with the way SHB paid attention to elderly customers. Witnessing customers who were veterans, or those whose special birthdays coincided with the historic National Day of September 2, born in 1945, she said she felt moved because this was not simply a gratitude program, but also a beautiful gesture, showing the delicacy and deep responsibility of a brand that knows how to respect the past and cherish traditional values.

At the age of 80, Ms. Trinh Thi Anh Lien, from Ha Tinh , is a special witness as she was born on the first National Day of the nation (September 2, 1945). She shared: “I have gone through many years, witnessed the country change. A small gift but it touched me, made me feel appreciated, and made me see the bank more closely connected to the people. I will keep it as a souvenir of this occasion.”

Ms. Lien received a full set of gratitude gifts from SHB Ha Tinh staff (Photo: SHB).

Also turning 80, Mr. Vu Duc Hao (Hanoi) also received a gift on his special birthday at home. Born in a period when the country was still facing many difficulties, having gone through many historical ups and downs, this gift is even more meaningful to Mr. Hao. He hopes that the next generation will continue to build and continue what the previous generation has built.

SHB branch representative visited the house to give a gift of gratitude to a customer born on September 2, 1945 (Photo: SHB).

Gifts associated with important national holidays or carrying messages of love for the homeland and country are often a way for businesses to affirm their companionship and share the national spirit with customers. The recipient will feel more respected, more attached and proud to be a part of the community that the brand is building.

Cultivating love for the Fatherland - "Happiness is being Vietnamese"

Behind the simple but emotional gifts is the big message that SHB wants to convey through the campaign "Happiness is being Vietnamese" launched since the beginning of August.

This is not only a gratitude activity to celebrate the 80th anniversary of the August Revolution and National Day September 2, but also a journey to connect traditional values, evoking national pride in each customer to look towards the future. Within the framework of the campaign, SHB has created 40,000 gifts imbued with Vietnamese identity by To He, a social enterprise famous for its handmade products, design and production.

Unlike purely symbolic souvenirs, each gift SHB chooses is associated with a familiar image in Vietnamese life. For example, a hand-held fan not only helps to dispel the summer heat but also evokes a rustic traditional culture, such as the memory of a grandmother or mother fanning her children and grandchildren on hot summer afternoons.

Each gift of gratitude contains practical meaning in daily life (Photo: SHB).

Similarly, the hat or scarf, in addition to being a daily health protection item, also carries the message of companionship and care that SHB gives to customers on every journey. The handbag suggests a new journey, symbolizing movement and development so that each customer can be more proud to accompany a Vietnamese brand.

In addition to being useful, each gift is also printed with historical symbols, from Ben Thanh market, Ngo Mon, Hanoi flagpole to Doc Lap street, bronze drum motifs... These are very familiar images, sacred marks, associated with the collective memory of Vietnamese people. Through that, love for the homeland is spread, helping each person get closer to the land of their birth, thereby knowing how to appreciate and cherish the gift more.

The spiritual value of the gift surpasses its material value thanks to the love for the homeland (Photo: SHB).

Minh Thu (28 years old, HCMC) shared: “Wearing the scarf on my shoulder, I saw the image of Ben Thanh market printed clearly on the fabric. For me, it is not just an architectural work, but a childhood memory. I remember the times I followed my mother to the market, heard the bustling cries of vendors, smelled the scent of fruits and food everywhere on the path. An everyday item now contains a part of my hometown, a piece of dear memory that SHB has cleverly conveyed.”

SHB representative said that beyond the framework of a normal gratitude program, the campaign “Happiness is Vietnamese” is a deep gratitude, showing the companionship with the community in the journey of preserving and nurturing love for the homeland and country. With the philosophy that spiritual values ​​are the strongest bond, each gift SHB gives not only brings unexpected joy, but also a proud reminder of common memories, cultural heritage and national spirit.

In addition to gift giving through transactions and check-ins at photobooths, the campaign is also strongly expanded on the online platform with many attractive forms. Participants can create their own personal shirt designs on the microsite, relive memories through old and new photos at historical sites, listen to the "Memories" video series of historical witnesses, or unleash their creativity with video capcuts and AR filter effects on TikTok...

The prism of time shines through an emotional photo (Photo: SHB).

These activities quickly attracted a large number of people, especially young people, creating a wave of national pride spreading across the digital space. At the same time, SHB was also present on parade routes, marching with "Patriotic Support Stations", joining the exciting beat and revolutionary spirit of tens of thousands of people across the country.

Through that, SHB affirms its position as a pioneering bank that constantly understands and shares, choosing national values ​​as a solid foundation to build a prosperous future with the Vietnamese people. Because for SHB, the greatest pride is to contribute to cultivating the "Happiness of being Vietnamese".

Source: https://dantri.com.vn/kinh-doanh/thong-diep-y-nghia-an-sau-mon-qua-tri-an-dip-29-cho-khach-hang-cua-shb-20250829160408432.htm