On August 26, at a meeting to promote export growth to the Japanese market, Mr. Tran Phu Lu, Director of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC), said that the export turnover of goods to the Japanese market from the beginning of the year until now has only increased at a low rate, about 2.8% compared to the same period last year.
According to Mr. Tran Phu Lu, the import-export turnover between Vietnam and Japan in the first 7 months of 2024 is estimated at 25.87 billion USD, up 4% over the same period in 2023. Of which, Vietnam's export turnover to Japan is estimated at 13.46 billion USD, up 2.8% over the same period. Particularly for Ho Chi Minh City, the city's export turnover to Japan reached 1.3 billion USD, up 6% over the same period.
Regarding this issue, Ms. Quyen Thi Thuy Ha, Vietnam Trade Counselor in Osaka, Japan, Ministry of Industry and Trade said that currently, the groups of Vietnamese goods that are assessed to have potential for export to the Japanese market are textiles; means of transport and spare parts; machinery, equipment, tools; wood and wood products, seafood; phones and components. Currently, Vietnam only accounts for about 3% of the total import-export turnover to the Japanese market, so the room and opportunity are still very large.
In addition, in Japan, the number of Vietnamese people currently living, studying and working is about 500 thousand people, accounting for 16% of foreigners, the second largest and is expected to continue to increase in the coming time. Therefore, this is also a potential consumer force and at the same time opens up many opportunities for Vietnamese food products to be exported to Japan.
Therefore, to increase market share here, Vietnamese enterprises need to meet the requirements of the Japanese market. Accordingly, it is necessary to focus on ensuring regulations and high standards on product quality; aesthetic factors, convenience in packaging and design; sustainable development goals, environmental friendliness require high social responsibility of manufacturers.
At the same time, regularly research and improve products, enhance product quality from cultivation, harvesting, preservation to production, processing, packaging and circulation. In particular, it is necessary to increase participation in appropriate promotional activities, programs, and introductions in Japan, aiming to conquer Japanese customers.
MINH XUAN
Source: https://www.sggp.org.vn/xuat-khau-hang-hoa-qua-thi-truong-nhat-ban-chi-tang-4-post755769.html
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