Ba Na Hills - From oblivion to the world's leading iconic tourist destination

Over the past 15 years, Sun World Ba Na Hills has had a brilliant and memorable journey. What Ba Na has achieved seems to have surpassed what people could imagine when Sun Group began to “awaken” the forgotten tourist area on the top of Chua Mountain 15 years ago.

From “forgotten” to the world's top iconic tourist destination

“I regret not choosing Ba Na for the first days of exploring Vietnam, but it is true that we have to save the best for last. This is a great destination, not only invested in money, but also full of energy and unique ideas.”

Editor Nafis Abdullah's comments about Sun World Ba Na Hills during his 6-episode Vietnam tour broadcast on Astro Arena television seem to have partly described the irresistible appeal of the tourist area on the top of Chua Mountain to international visitors.

But few people know that, before 2009, there was a Ba Na that only welcomed an average of 30,000-40,000 visitors each year, and there wasn’t even a restaurant on the mountain. At that time, Da Nang people still had a saying: “If you haven’t been there, you don’t know Ba Na, but after you’ve been there, you’ll know it’s better to stay home.”

Until Sun Group woke up the Chua mountain area with the first cable car project opened on March 25, 2009.

Up to now, every year, even every month, Ba Na Hills has new things, making tourists never get bored. The slogan "Ba Na Hills - the road to paradise" has maintained its value for the past 15 years. And Ba Na is now not only a favorite destination for domestic tourists but also becomes an international-class destination, establishing its own position on the world tourism map.

In the country, Sun World Ba Na Hills has been honored as Vietnam's Leading Tourist Area for four consecutive times by the Vietnam National Administration of Tourism, and is an important driving force behind impressive growth figures for Da Nang tourism. From 2009 to 2018, the number of visitors to Da Nang increased by 463%, and the number of visitors to Ba Na also increased more than 160 times. In 2019, with the opening of the Golden Bridge at Ba Na Hills, Da Nang welcomed 8.6 million visitors, more than 60% of whom came to Ba Na.

Internationally, the resort has also been awarded the title of "Asia's Leading Theme Park" by the World Travel Awards (WTA) for four consecutive years. In 2020-2021, it was honored by WTA as the World's Leading Iconic Tourist Attraction and the World's Leading Iconic Tourist Bridge for the Golden Bridge.

A Ba Na that is constantly changing

Sharing at the 10th Anniversary of Sun World Ba Na Hills tourist area in 2018, Mr. Le Trung Chinh - Deputy Secretary of the City Party Committee, Vice Chairman of the People's Committee of Da Nang City (currently Deputy Secretary of the City Party Committee, Chairman of the People's Committee of Da Nang City) expressed: "Ba Na Hills is one of the clear evidences for the role of the private economy in the development of Da Nang tourism in particular and Da Nang economy in general. We hope that in the near future, together with Sun World Ba Na Hills, Da Nang will have many other attractive destinations, to keep tourists staying in the city longer."

And true to that expectation, Sun World Ba Na Hills constantly innovates every day, to give visitors reasons to come and return to this place.

From the first cable car line No. 1, the "fairyland" has had many new items with flower gardens blooming all year round, ancient castles with European architecture like coming out of fairy tales, vibrant festivals and shows every day, an extremely rich culinary world and unique, classy entertainment works and products only available in Ba Na, along with attractive experiences day and night.

In 2018, Sun World Ba Na Hills also brought the name of Da Nang to the world, becoming a desired destination for many international tourists, since the birth of the legendary Golden Bridge. The unique architecture like a soft silk strip supported by giant mossy hands halfway up the mountain of the bridge has consumed a lot of ink in the international press and is still a "magnet" attracting millions of international tourists to Da Nang.

Over the past four years, despite the severe impacts of the pandemic, the first tourist area of ​​Sun Group has continuously invested in many new and classy projects and products with the Time Gate, Moon Castle, Eclipse Square, Sun God Waterfall... Even when visitors are familiar with those items, every time they come to Ba Na, they are amazed by the year-round festivals, mini-shows of all types of art at different times and locations, extending the endless journey of experience for visitors to the top of Chua Mountain.

Not only does it offer a journey of joy during the day, Sun World Ba Na Hills also offers a world full of poetry and color at night with the mysterious beauty of fairytale castles, passionate night parties, campfire programs with captivating performances by professional dancers...

In 2024, marking 15 years of establishment, Sun World Ba Na Hills is still diligently planning to continue bringing new surprising experiences to visitors, with a brewery and Ba Na's own beer brand - Sun Kraft Beer, a French bread factory, slide No. 3 and high-class shows that are still being cherished...

People often say “A journey of a thousand miles begins with a single step”. But looking at the tireless efforts of Sun Group’s first tourist area, people understand that the glorious journey of the past 15 years seems to be just the beginning for Sun World Ba Na Hills to realize its “journey of a thousand miles”. That is the aspiration to make Da Nang an attractive destination not to be missed on the international tourist map and to bring Vietnamese tourism to stand shoulder to shoulder with the world’s tourism powers.

(According to 24h, March 27, 2024)

Source: https://baovinhphuc.com.vn/Multimedia/Images/Id/108744/Ba-Na-Hills---Tu-lang-quen-toi-dimem-du-lich-bieu-tuong-hang-dau-the-gioi