Connect - Spread - Enhance agricultural products

The program was organized by Binh Thuan Dragon Fruit Association in coordination with related units and Artist Thanh Thuy, with the participation of representatives of the Department of Agriculture and Environment of Lam Dong province, leaders of Ham Kiem Commune People's Committee and a number of dragon fruit units and cooperatives in the area.

Artist Thanh Thuy interacts and exchanges with local farmers and cooperatives

Speaking at the opening ceremony, Mr. Huynh Canh, Chairman of the Binh Thuan Dragon Fruit Association (Lam Dong province) said that this is a special event to honor dragon fruit - the pride of Lam Dong land and people. On the other hand, it is also an opportunity to promote typical agricultural products to the world.

This year’s “Dragon Fruit Livestream Party” is not only an opportunity to promote agricultural brands, but also a place to connect farmers – businesses – scientists – consumers. Along with that, it aims to promote tourism, experience smart agriculture, honor culture and creativity. At the same time, it creates motivation for Lam Dong dragon fruit to continue to reach out – not only as an agricultural product, but as a national brand.

As a connector at the "Dragon Fruit Livestream Party", artist Thanh Thuy - CEO of TP Entertainment Media Company shared: Currently, the agricultural market in general and dragon fruit in particular have unstable prices. Agricultural products are delicious but do not reach consumers on time. Meanwhile, traditional sales methods are limited by geographical distance and distribution channels. Therefore, local people and businesses can start from: Putting products on e-commerce platforms such as TikTok Shop; filming videos, livestreaming sales right in the garden, at the factory, so that customers can see the transparent growing - harvesting - processing process.

Representatives of departments, localities and farmers attended the program.

Immediately after the opening ceremony, the Organizing Committee held a TikTok Shop Livestream to introduce dragon fruit and other local agricultural and specialty products. It is expected that on the evening of August 19, a Facebook Livestream will be held - Stories of connecting and selling specialty products.

Artist Thanh Thuy Livestreams at the dragon fruit garden — Artist Thanh Thuy Livestream connects agricultural market at dragon fruit garden

Currently, Lam Dong province has about 25,800 hectares of dragon fruit, accounting for nearly 40% of the country's dragon fruit area. However, only about 18% of dragon fruit output is consumed domestically, mainly through large supermarket chains such as Co.opmart, Winmart, BigC and Thu Duc and Binh Dien wholesale markets. Retail prices range from 18,000 - 22,000 VND/kg (white flesh) and 30,000 - 35,000 VND/kg (red flesh).