Artificial intelligence is changing Gen Z's travel habits

Gen Z – the generation born between 1997 and 2012 – grew up in a context where technology and artificial intelligence (AI) are developing rapidly. For them, AI is not just a tool but has become an essential part of daily life.

Application of information technology in tourism (illustrative photo)

When embarking on their travel journey, Gen Z leverages AI at every stage, from planning, experiencing, to summarizing after the trip. This engagement not only reflects the new lifestyle of the younger generation, but also shows that AI will play an important role in shaping the future of the tourism industry.

According to the latest report by Booking.com – the world’s leading online travel platform – 85% of Gen Z consider themselves familiar with AI technology, of which 20% clearly understand how AI works and 65% grasp the basic concepts. This deep understanding and trust makes AI their indispensable “companion” on every trip.

Mr. Branavan Aruljothi, Country Manager of Booking.com in Vietnam, commented: “AI is changing travel habits, from planning to experiencing at the destination. Gen Z shows us how this technology can be integrated naturally into everyday life. With personalized search results and smart recommendations, Booking.com will continue to apply AI not only to simplify choice but also to inspire and empower meaningful journeys for every traveler.”

AI as a habit attached to life

Booking.com’s survey found that Gen Z is exposed to and interacts with AI multiple times a day, not just for work but also for entertainment. 75% use AI-powered search engines daily – the most common use case. 66% regularly use generative AI like ChatGPT, Gemini or Claude. 59% take advantage of AI-powered recommendations on streaming platforms like Netflix or Spotify. 70% interact with smart devices like security cameras, thermostats or facial recognition systems.

The influence of AI is also evident in everyday decisions: 48% of Gen Z use AI to monitor their health, 43% to get shopping recommendations, and 37% to consult restaurant options. As AI becomes more integrated into everyday activities, it is inevitable that 44% of Gen Z use this technology to find travel inspiration and help book services.

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AI accompanies you on every journey

For Gen Z, AI is not just about preparation, but also about the entire journey. Before a trip, almost all (99%) of this generation use AI to research and plan: 42% receive personalized recommendations based on their needs, 40% research new destinations or the ideal time to go.

During their trip, 99% continued to use AI, mainly for language interpretation, signs, menus or communicating with locals (53%). In addition, 47% also used AI to learn interesting information about attractions.

After returning home, 96% continued to use AI, with 49% seeking personalized recommendations for their next trip and 46% writing and sharing reviews. This shows that AI is not just an “instant help” tool, but also helps shape each individual’s long-term experience.

Looking ahead, 99% of Gen Z want AI to be more involved in planning new trips, including researching destinations (42%), suggesting local experiences (40%), and recommending suitable restaurants (38%).

Ready to receive but still cautious

Despite being at the forefront of AI adoption, Gen Z isn’t completely blind to the technology. 93% admit to having some concerns about AI, with 51% fearing it could replace human jobs, including their own. 46% are concerned about privacy and how companies use personal data. 44% are concerned about bias or unfairness in AI experiences.

Notably, 49% worry that lower-budget travelers might be marginalized in recommendation systems, while 18% feel uncomfortable letting AI make decisions entirely on its own. These numbers show that Gen Z is both open and discerning when it comes to adopting new technology.

Directions for the tourism industry

The research results show that Gen Z considers AI an essential part of life as well as travel. However, to meet the expectations of this generation, the tourism industry needs to develop AI in a practical, transparent and accessible way. It is important not only to bring convenience but also to ensure fairness, responsibility and a comprehensive experience – the values ​​that Gen Z appreciates most.

The combination of millennial demands and the rapid development of AI is ushering in a new future for travel: smarter, more personalized, and tied to truly meaningful experiences.

Source: https://baolamdong.vn/human-tri-tue-is-changing-the-travel-queen-of-gen-z-390943.html