Hue pomelos are mainly sold through traditional channels.

Nowadays, Hue pomelos are also very popular with customers near and far. In addition to supplying to markets and stores in the area, Hue pomelos are also transported to other provinces and cities to reach consumers. However, it is worth mentioning that the distribution and consumption channels of pomelos are still mainly traditional, so the value of pomelos has not been raised and coverage and brand recognition are still limited.

Of course, Hue pomelos have also been sold on some online channels and in some supermarkets. Recently, a business in Ho Chi Minh City signed a cooperation agreement with Thuy Bieu Cooperative (Thuy Xuan Ward) to bring more than 1 ton of canned pomelos with traceability labels to the KINGFOODMart chain, with a system of nearly 120 stores in Ho Chi Minh City. This contract opens up a new direction for pomelo growers, forcing them to gradually standardize the process of growing and supplying products.

The entire Hue city has about 860 hectares of pomelos, with an average annual output of about 600 - 700 tons. According to incomplete statistics, the consumption of pomelos to the market is mainly through traditional channels, accounting for 80 - 90%. Therefore, compared to other crops, pomelos still bring high income to farmers, double or triple that of rice and other crops. It is estimated that each hectare of pomelos brings an average income of about 250 - 400 million VND, with a profit of about 50%. Meanwhile, if growing rice, farmers only earn a profit of about 40 - 60 million VND/ha/crop.

However, compared to other fruit trees that are not a unique specialty such as Tan Trieu grapefruit in Bien Hoa ( Dong Nai ), the price of Hue pomelo is still quite low. For example, during the peak of the Lunar New Year, each kg of Tan Trieu grapefruit can cost up to 40,000 VND, each fruit weighing 2 - 3 kg can cost around 100,000 VND. Meanwhile, although Hue pomelo is considered to have its own unique flavor, according to many garden owners, they have not sold any fruit for more than 100,000 VND, the most common price is still from 20 - 45,000 VND/fruit.

A small comparison shows that, with the same specialty fruit, not to mention that Thanh Tra has more special characteristics, but why is the value of Thanh Tra not equal to Tan Trieu green-skin grapefruit? There may be many objective and subjective reasons, but in general, it is still due to the way of consuming and bringing products to the market that has not had much innovation. The way of promoting and introducing products has not been given due attention, so the value of Thanh Tra is not really worthy. Therefore, it is necessary to innovate the way of bringing agricultural products to the market and increase brand awareness.

In addition to the "Thanh Tra Hue" brand that has been built, it is also necessary to promote the unique characteristics of Thanh Tra on social networking platforms, including the need to build a separate channel to promote the product on social networking platforms Facebook, TikTok, Youtube... To create trust and initial spread, local leaders can work with farmers to organize livestream sales sessions like the way that the Secretary of the Party Committee of Ea Knuec Commune (Dak Lak) Ngo Thi Minh Trinh recently did to help farmers sell durian. Thanks to this method, within just 2 hours of livestreaming, more than 60 tons of durian from farmers were successfully closed. More notably, many other orders were also quickly closed thanks to the reputation of this female secretary.

If Hue pomelos are also introduced, promoted and sold by local leaders as KOLs on livestream sessions, the pomelo brand will certainly be enhanced and consumers across the country and abroad will trust and choose them. With the current booming digital technology era, organizing livestream sessions will not be too difficult. The important thing is whether local leaders with agricultural specialties in general are bold enough to experiment or not. In addition, cooperatives and farmers also need to innovate their thinking, ways of doing things and make good use of social networking platforms to promote their own products. Only then can we create sustainability and enhance the responsibility of growers/producers to consumers.

Article and photos: Tam Hue

Source: https://huengaynay.vn/kinh-te/xay-dung-cac-kenh-quang-ba-tieu-thu-cho-thanh-tra-157786.html